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Siren partners with Ingenuity Design

November 7, 2020

Siren Cameras Pty Ltd are delighted to announce an agreement with Australian based Ingenuity Design to deliver the Siren Fishing Camera to the global market.

Following a diligent process of selecting an appropriate company to enable the realisation of our product, considering in-house capability, professionalism and enthusiasm for Siren, the award to Ingenuity was an easy yet significant choice for Siren Cameras.

Ingenuity Design and Dan Murphy (far left) are extremely exited to add Siren to their long list of World-Class innovative products.

Ingenuity Design are a world class design and innovation company (demonstrated by the recent clean-sweep at the annual Australia 'Good Design Awards' above), who are equally as passionate about our business potential as we are. 

The company have an outstanding track record in delivering world class products with embedded Industrial Design and Electronic innovation, and we’re very excited to unlock the pathway to commercial production.

Dan Murphy (Ingenuity / SirenProject Manager) had this to say:

“Ingenuity is thrilled to be partnering with Siren on the development and commercialisation of the Dual Lens Fishing Camera. Siren’s passion and professional approach are key signs of a great product in the making, and Ingenuity shares Siren’s vision of a product that will change the way people see recreational fishing. The ability to capture such exciting moments and share these experiences with others takes fishing to a whole new level. Our experience in miniature electronic device development, and our comprehensive in-house design and engineering capabilities are perfectly suited to a project like this, and we’re very keen to see the product being used by anglers around the world.”

Siren Co-Founder Calum McPherson reflected on the 3-month tender process.

"We were very diligent in the process of finding and selecting the appropriate company to enable the realisation the Siren fishing camera.

In the end, Ingenuity capability, ground-breaking innovation credentials, track record in successfully delivering globally successful products, and their excitement for Siren made our decision easy.

We cannot wait to see the incredible refinements Ingenuity Design will bring to Siren before they guide us into Commercialisation phase in 2021!"

We fully expect the Siren fishing camera to be available for pre-sale in 2021.

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